- Monday, August 3, 2009
- Evelyn Gibson
Scientologists believe fervently in what they believe. And they've got the TV ads to prove it with a remarkable new branding campaign. One current spot is labeled "Truth" and features young people with copy that says, "You're not your job, your clothes, your fears, your failures." You get the idea. The ads offer "hope"--"power"--"change." Since the ads are clearly geared to a young audience--it's not a leap to get that it's not a fund raising effort--it's a recruiting campaign. For young people seeking truth, let's make sure Truth is what they get. When Jesus proclaimed: "I am the way and the truth and the life. . .Christ in you, the hope of glory"--He wasn't fund raising OR recruiting-Jesus was bringing a message of hope, power and change. Truth!