“There are many features and promos that stations can use to build special moments of spiritual encouragement for listeners. In radio, every second is a fleeting moment and an opportunity. So much of that every-second-value has been lost in the digital age, where time has become less and less important. That is radio’s strength, its uniqueness, its attraction; that every second has value. And, that is the value of Anchor Today. It adds a unique flavor that is applicable to the moment and yet advances biblical truth. Charles Morris brings journalistic intrigue along with biblical teaching to provide a special moment of encouragement to our most valued listeners. Airing Anchor Today is not merely a fill, it is a purposeful opportunity to reach more for Christ.”

–Brett Larson, General Manager, Crawford Media Group (Buffalo-Toronto-Rochester-Birmingham-Huntsville)