- Monday, August 18, 2008
From American Idol to Compassion International, Malaria has been gaining international attention recently. And with World Malaria Day on April 25, leaders are urging every person to do their part to rid the world of the deadly disease, particularly rampant among the poor and children.
When asked to be the spokesperson of Compassion International’s World Malaria Day campaign, Rebecca St. James (Grammy award-winning Christian artist) said, “it’s a disease we wiped out in the U.S. over 30 years ago. So when Wess Stafford, President of Compassion International asked me to be their spokesperson for this malaria campaign, I immediately said yes.”
Also taking a stand to those suffering from this disease, Gordon Brown, Prime Minster of England, appeared on American Idol’s “Idol Gives Back” event and promised to buy 20 million mosquito nets for countries in need. He also said that with only 120 million more mosquito nets, costing $10 each, “all families could sleep safe at night.”
With between 250 to 500 million cases of malaria occurring worldwide each year, 41 percent of the world’s population lives in areas where malaria is transmitted. Currently 100 countries are at risk, threatening half of the world’s population.
Founder of Microsoft, Bill Gates, commented on the responsibility of all people to be involved in fighting this disease when he said, “Malaria is the worst thing on the planet. I believe we stand at a moment of unequaled opportunity. Governments must step up to the plate with more money—businesses, community groups and individuals must play a role as well.
Putting the gravity of the situation into perspective, Jeffry Sachs, author of “The End of Poverty”, said if each person in the high-income world would give $3 a person, or simply give up one Starbucks coffee a year, a comprehensive malaria control program for Africa could be put in place.
From April 21-25, Compassion International’s daily 1:00 minute features (“Speak Up With Compassion®”) will be focusing on the topic of Malaria and revealing the effect it has on millions. Culminating the week will be the 25:00 radio special airing on World Malaria Day, “Malaria: A Plague Of The Poor.” Compassion is also presenting further ways for radio stations to be involved including PSAs voiced by Rebecca St. James featuring dramatic situations people in Malaria struck countries face every day and talking points on Malaria.
Wess Stafford expresses his confidence that when people decide to put an end to Malaria, it will happen. “We can put a stop to these preventable diseases. We can do it if we will. All we’re missing are the vision and the heart. The world doesn’t’ have to be like this for our little ones. There are enough of us who care that malaria and other preventable diseases don’t have to prevail.”
Compassion is one of the world’s largest Christian child-development organizations, working with more than 65 denominations. Currently, Compassion’s ministry benefits more than 900,000 children around the globe. Since 1952, Compassion has touched more than 1.6 million children.
“Speak Up With Compassion” from Compassion International is represented by Ambassador Advertising Agency, located in Irvine (CA). AAA has been privileged to serve as a leader in Christian broadcasting since 1959. The AAA team supports more than 20 ministry partners, each dedicated to communicating Truth and its practical application for today’s culture. With the platform of a nearly 50-year legacy, a core objective at Ambassador is to utilize its media expertise, combined with innovative technology, to maximize Kingdom impact.