- Tuesday, November 25, 2008
In a historical move, Grace to You® has permanently posted all of John MacArthur’s audio messages on the Grace to You® website in MP3 format for listeners, free of charge. Demonstrating an incredibly strong response from listeners, there were 30,000 downloads the first day, doubling the second with 64,000 downloads!
With more downloads in two days than the previous two years, John MacArthur said, “This is the biggest expansion in the history of our ministry. I’m glad I’m alive to see it.”
Especially in the age of changing media and economic slowdown, this decision has significant impact. With 40 years worth of teaching available, Grace to You® explained this move is simply a further display of its commitment to getting biblical teaching into the hands of people in every economic class and any country possible.
“We’re excited about this fresh opportunity to reach minds with God’s truth for generations to come. Believers inside and outside the U.S. are hungry for God’s Word and we’re helping meet those needs,” said John MacArthur.
With all of the economic challenges and uncertainties people are facing today, Grace to You® has expressed its desire to “be as generous as possible to as many people possible.” This new dedication to free audio, however, is viewed as only an enhancement of the ministry of Grace to You, not a change in direction.
“This move will exponentially increase distribution of our Bible teaching to new and very different segments of the population, worldwide. This is not a replacement for radio, CDs, televisions or books…just an addition. We’re serious about “unleashing God’s Truth one verse at a time” through any medium possible,” said John MacArthur.
In a study done by research firm Ipsos Mori, 15% of respondents said they listen to more live radio since they began downloading podcasts, and 39% began listening to new programs. This is an especially encouraging sign for ministries and stations as listeners begin including podcasting in their daily routine. That’s why John MacArthur and Grace to You® see this new endeavor as a further extension of their long-time purpose.
“My commitment—the commitment of Grace to You®—is to give people what they need: God’s truth. We want to be as generous and as liberal as possible with the resources the Lord provides,” said John MacArthur.
“Grace to You®” is represented by Ambassador Advertising Agency, located in Irvine (CA). AAA has been privileged to serve as a leader in Christian broadcasting since 1959. The AAA team supports more than 20 ministry partners, each dedicated to communicating Truth and its practical application for today’s culture. With the platform of a nearly 50-year legacy, a core objective at Ambassador is to utilize its media expertise, combined with innovative technology, to maximize Kingdom impact.