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Telling The Truth Uses Latest Technology To Localize Content

  • Wednesday, November 11, 2009

From Facebook to iPhone apps and Twitter, changing media has made personalized content the new norm for consumers. Capitalizing on this trend for radio, Telling The Truth will launch its first ever domestic, on-going customized program for KCBI-FM (Dallas TX) beginning November 16, 2009.

Using Amb-OS technology, this localized customized program is sent directly to the AMR-100 receiver for KCBI-FM, and is inputted exactly like any other program. The hassle free delivery of this method, combined with the ease of use for station personnel, makes it easier than ever for individualized broadcasts to reach stations.

"This will be a win-win for both KCBI and Telling the Truth!" commented Mike Tirone, General Manager of KCBI-FM.

Since Dallas is the "home base" for the ministry's host and teacher Pete Briscoe, it makes sense to further enhance the Dallas relationship with localized programming. Telling the Truth is not only faithful in proclaiming God's Word through the cross-generational teaching team of Stuart, Jill and Pete Briscoe, they are also committed to using creative communication to bring that message to a world who desperately needs the gospel.

Ambassador Advertising Agency (AAA), located in Irvine (CA), has been privileged to serve as a leader in Christian broadcasting since 1959. The AAA team supports more than 20 ministry partners, each dedicated to communicating Truth and its practical application for today’s culture. With the platform of a nearly 50-year legacy, a core objective at Ambassador is to utilize its media expertise, combined with innovative technology, to maximize Kingdom impact.




Katie Burke
Phone: 949.681.7611
Email: kburke@ambassadoradvertising.com