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UpWords®

The written prose of Max Lucado has made his books some of the most widely read in America.  He brings his same "one-on-one" conversational style to these nugget-sized features titled "UpWords®," airing on Christian radio stations around the country and represented by Ambassador. A pastor at Oak Hills Church, Max Lucado has impacted many lives through Christian devotionals, regular radio programs and his timeless writing.

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Max Lucado

"Show a man his failures with Jesus and the result will be found in the ...

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News & Press Releases

Max Lucado on the Bible

  • Tue, Aug 30, 2016

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This year, Max Lucado has shared many times on the importance of God's Word in a Christian's life.  In a world where it's just as easy to Google an article or read a self-help book as it is to pick up our Bibles—we can forget there is only one true guide for our lives—God's Word!


It's a lesson I've had to learn ... and re-learn again recently—to create space for the most important document ever given to humankind.  Through the journey, I've appreciated listening to Max's Bible-themed editions of UpWords® ...

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I Thought 9/11 Was the Last Time

  • Wed, Jul 27, 2016

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Photo courtesy of NYPost

Waking up this morning to news of yet another terrorist attack, I reflected on the first time I heard the word "terrorist."  I was nine years old.  It was a day, perhaps, that many of us began to more deeply understand the definition of that unnerving term.  It was September 11, 2001.  I didn't expect acts of terror to become a trend over the next decade and a half.

As we approach the 15th anniversary of the events that seared 9/11 permanently in our minds—and simultaneously navigate the stormy waters of the ...

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Where to Turn When You Forget the Plan

  • Thu, Jun 30, 2016

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"Mom, is there anything that will make me warm?"

As I sat on my favorite bench overlooking the bay—a cherished reading place—I couldn't help but smile at the family adjacent me.

After an evening of swimming, dusk approached, and the three-year-old son became cold.  So he said to his mother, "I'm ready to get out now."

She responded with plans for a hot bath and they agreed to leave immediately to implement the strategy.  Not 60 seconds later—as if he'd forgotten everything they just discussed—the son asked, "Mom, is there anything that will ...

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