You know the phrase location, location, location? Well, that's exactly what Search Engine Optimization (SEO) is all about. It's not just random words and phrases...it's about making sure people find you and go to you as an authority on your topic.
We live in a world where your "address" on the internet is highly important for revenue, new business, brand awareness, and credibility. It's not simply enough to have as site-you need to rank within the search engines!
This past week I had the privilege of attending an in-depth training on SEO with a highly recommended organization. I've got to tell you, these past three days have completely changed my outlook on marketing, PR, and communication. I realized having a website is much more than simply obtaining a place on the internet. It's a conversation tool. If your site isn't attracting visitors, if it's not generating interest, and it can't be found in search results-it's like you don't exist.
Most of us probably look at our website and know what we're about. Hopefully, we like the design, it's user friendly, it provides what visitors need. But the thing is, if spiders can't tell what your site is about...you won't rank. Keywords, links, and site organization are essential if you want to be on the first page of a search (and honestly, if you're not on the first page, someone else is going to be taking your website visitor.)
I've come to realize SEO is one of the most complexly simple ideas I've every learned about. Google has a constantly changing algorithm. It impacts your competitors...and it impacts you. The basic principles are as easy as writing an essay though. You have the parts that you need and you refine them until your site is optimized (and then you keep doing it).
If you can't tell, I'm pouring over with my newfound fascination with SEO...and I am looking forward to further developing my understanding of what this means for communication, media and ministry. It's certainly a whole new ball game!