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4/2009

For this month--here's what we posted to our News & Insights section!

It’s stories. Always stories.

  • Friday, April 24, 2009
  • Jim Sanders
  • Insights

I found out recently I'll be a grandfather for the very first time. Subsequently, pictures of my little granddaughter, still in the womb, landed on Facebook. Seeing that image was nothing short of overwhelming.

It's no surprise, then, these days have been filled with reminiscing. In some strange sense, I'm envious of the rich time my daughter and her husband will have with this little girl. I fondly reflect back on the seemingly endless nights reading bedtime stories to my children.

It always amazed me then, as it does now, how often they'd choose the very ...

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Define "Early" . . .

  • Friday, April 24, 2009
  • Lee Ann Jackson
  • Greenroom

It's been said that the Early Bird Catches the Worm . . . but just how "early" is "early?"

For the team behind the scenes of the Morning Program on WMBI-FM--the flagship station of the Moody Broadcasting Network, "early" this week is 2:15AM (PST)!

This week Ambassador is priviledged to host the Moody team as they broadcast their Morning Program live from L.A. in our studios.

Charles Morris of Haven Today joined Morning Program Executive Producer, Mark Elfstrand in the studio on Monday . . . today, the team was joined by Award-Winning Communicator, Bill Butterworth.

Go to http://www.mbn.org/GenMoody ...

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Three Quick Fundraising Points

  • Friday, April 24, 2009
  • Jim Sanders
  • Insights

Last night, I was listening to a podcast which was, in passing, discussing Apple's marketing brilliance. The host pointed out a universal truth about which Apple is keenly aware (and smartly utilizes): People are moved to action by three basic elements...

1) A sense of Anticipation
2) A sense of Urgency
3) A sense of Exclusivity

It occurred to me that as we think about fundraising campaigns, these three elements should be kept top of mind.

1) Talk about upcoming events on air (and in direct mail, email, etc.), building a sense of anticipation. If there's a special ...

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A Day at NRB . . .

  • Friday, April 24, 2009
  • Lee Ann Jackson
  • News

A great Sunday at NRB . . . started the day with John MacArthur then a special afternoon of fellowship. It's been a great day for catching up with friends and the proverbial "putting a face to the name"--like our friends, Ralf Stores and Chris Johnson at TWR (see picture--which includes our newest Ambassador team member, KiYong!). Looking forward to seeing you in our Hospitality Suite tomorrow (Presidential Boardroom A)--the day starts at 9:00AM . . . click here for schedule details: http://www.ambassadoradvertising.com/nrb2009/home.html. See you tomorrow!

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Plasma give-away a hit at NRB!

  • Friday, April 24, 2009
  • Evelyn Gibson
  • News

People will go to any length to assure a win! One station rep went so far as to "announce" the drawing for Ambassador's plasma give-away for the wrong day--hoping to ward off the competition!

As the crowd of eager "hopefuls" gathered on Tuesday for the big moment--the first card was drawn and read--"The winner is. . .Heide Jones from HCJB Global!" But according to rules of the drawing--you have to be there to win and Heide was in meetings elsewhere.

After drawing two more "no-shows"--the winner was Jeff and Rachael Bean from WCRH in Hagerstown, Maryland where Jeff ...

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