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News & Insights

With 50 years of experience, we "get" that things are always changing! That's why we've dedicated a section of our website to provide the very latest information about the speakers and ministries we serve--and about us, too. Come take a look at "what's new"--or use the sidebar options to take a deeper look at areas of particular interest. In case you wonder what we think, we've dedicated a space for commentary (including guest posts). And take a look at who's been to Ambassador lately in our own version of the Greenroom!

Telling Your Story and The Media

  • Monday, July 6, 2009
  • Carolyn Kim
  • Insights

Getting a story placed in the media takes a lot more work than a press release. Basically, a press release is like a match for a candle...you've got to have a well formed, solid, strategy that the press release ignites.

Press HatA basic tenant to remember for media placement is that the journalist is not your co-worker. It's not their job to run your story...so make it as easy as possible for them. Give them the facts, the graphics, the angle, the relevancy (what makes it useful for their paper/blog/magazine/program...not just why it ...

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Amb-OS Going International

  • Thursday, June 4, 2009
  • Jim Sanders
  • Insights

Our original goal of Amb-OS was to deliver quality programming to US stations via a highly reliable system.  The AMR-100 does just that, providing radio facilities a satellite receiver which functions as an FTP server on their local area network.  This design is perfectly suited for most of the US, but is limited in performance by the ability for a station to "see" the satellite Amb-OS and other Christian Radio Consortium members are using.

Now, however, that limitation will soon disappear as the AMR-100 will be able to be deployed anywhere in the world that has Internet access.  For many ...

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It’s stories. Always stories.

  • Friday, April 24, 2009
  • Jim Sanders
  • Insights

I found out recently I'll be a grandfather for the very first time. Subsequently, pictures of my little granddaughter, still in the womb, landed on Facebook. Seeing that image was nothing short of overwhelming.

It's no surprise, then, these days have been filled with reminiscing. In some strange sense, I'm envious of the rich time my daughter and her husband will have with this little girl. I fondly reflect back on the seemingly endless nights reading bedtime stories to my children.

It always amazed me then, as it does now, how often they'd choose the very ...

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Plasma give-away a hit at NRB!

  • Friday, April 24, 2009
  • Evelyn Gibson
  • News

People will go to any length to assure a win! One station rep went so far as to "announce" the drawing for Ambassador's plasma give-away for the wrong day--hoping to ward off the competition!

As the crowd of eager "hopefuls" gathered on Tuesday for the big moment--the first card was drawn and read--"The winner is. . .Heide Jones from HCJB Global!" But according to rules of the drawing--you have to be there to win and Heide was in meetings elsewhere.

After drawing two more "no-shows"--the winner was Jeff and Rachael Bean from WCRH in Hagerstown, Maryland where Jeff ...

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A Day at NRB . . .

  • Friday, April 24, 2009
  • Lee Ann Jackson
  • News

A great Sunday at NRB . . . started the day with John MacArthur then a special afternoon of fellowship. It's been a great day for catching up with friends and the proverbial "putting a face to the name"--like our friends, Ralf Stores and Chris Johnson at TWR (see picture--which includes our newest Ambassador team member, KiYong!). Looking forward to seeing you in our Hospitality Suite tomorrow (Presidential Boardroom A)--the day starts at 9:00AM . . . click here for schedule details: http://www.ambassadoradvertising.com/nrb2009/home.html. See you tomorrow!

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Three Quick Fundraising Points

  • Friday, April 24, 2009
  • Jim Sanders
  • Insights

Last night, I was listening to a podcast which was, in passing, discussing Apple's marketing brilliance. The host pointed out a universal truth about which Apple is keenly aware (and smartly utilizes): People are moved to action by three basic elements...

1) A sense of Anticipation
2) A sense of Urgency
3) A sense of Exclusivity

It occurred to me that as we think about fundraising campaigns, these three elements should be kept top of mind.

1) Talk about upcoming events on air (and in direct mail, email, etc.), building a sense of anticipation. If there's a special ...

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