It's been my privilege to dive into a whole new sphere in the world of communications-SEO (Search Engine Optimization). It's something that we talk a lot about at Ambassador...and we know many of our ministry partners and station partners discuss as well. There's so many spheres to SEO and dynamics to consider when optimizing. But to keep it simple, we'll be posting one insight each week. Whether you're well-versed in SEO or just learning, we want to connect with you. And to make it a conversation, so please leave a comment with your two cents into this as well!
Keywords are square one when it comes to SEO. You optimize your site so you can be found when people use search engines...but the first question you need to ask before expecting to be found is, "How will people be searching for me?" Your keywords will be what people type into Google, Yahoo and Bing and expect to see your website pop up for. We're talking about your radio station call letter, tag line or on-air personality's name. Also consider generic terms that apply to our industry (For example, a fruit store not only will want to come up for the words "banana" "apple" and "orange" but also "fruit").
When picking keywords, remember we're not really only talking about one word. Most people search using 3 or more words in a phrase--so consider your keyword phrases. The list you come up with is what the rest of your SEO efforts hinge on. Is your site utilizing those words throughout your HTML tags and content? Is your site designed to point users to the content about your keywords? These, and a multitude of other questions, are what you ask after creating your keyword list.
Many people forget to research keywords before optimizing the site. You can use synonyms and online tools to also research words for your site. Whatever you do, don't presume your list is complete. Make sure to do step one. If you've never done keyword research before, here's 3 easy steps to help you get started:
- Make a list of all words/phrases you think people will use to search for you.
- Type them into Google and write down the "Google Suggestions" for other possible keywords.
- Use a Thesaurus to find more keywords.
Once you have your keyword list...you're ready for the next step in SEO!
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