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Communicating Truth


"What we got here is . . . failure to communicate."  (Strother Martin's character in the 1967 film, "Cool Hand Luke." )

Here in 2010, people and corporations spend billions to communicate about their brands, products and services. The social media are buzzing every moment. There's more information bombarding us across more platforms today than ever before in human history. So the last thing we have to worry about is a "failure to communicate."

Instead, we must be ever mindful to listen and discern. More information doesn't necessarily lead to more enlightenment; sometimes more confusion ensues. Discerning the truth is no longer a simple task, if indeed it ever was. Public policy is now often predicated on false premises, born of misleading messages. That's why the biblical truth transmitted by Christian media is so vital, and why I thank the Lord everyday for allowing me and my colleagues to work in this field and to connect media and ministry.

Each day I'm privileged to work with gifted speakers like Chuck Colson, Mark Earley, Kay Arthur and Brad Mattes. They remind me and their audiences about the importance of accurately conveying the Christian worldview, grounded in God's unchanging, life-giving Word.

Recent BreakPoint® and Life Issues® commentaries stand as good examples. As I write, the Super Bowl is almost upon us, and the National Organization for Women and other organizations have communicated the message that the celebration of college quarterback Tim Tebow's life is somehow too "political." So they have asked CBS to reject a Super Bowl ad sponsored by Focus on the Family. In case you haven't heard, Tebow's mother recounts how doctors urged her, because of pregnancy complications, to have an abortion. We can celebrate Tim's life and accomplishments today because she discerned the truth about the sanctity of life, and decided accordingly.

This story resonates with my wife Debi and me. In the autumn of 1983, as we sat in the OB-GYN's office, we too were advised in no uncertain terms to "consider our options." Certain symptoms Debi exhibited might have been consistent with German measles, the consequences of which, we were warned, might be serious.

We informed the doctor that our faith was in the Lord no matter what the outcome.


Happily, our beloved daughter, Julianne, was born several months later, completely normal. We could not imagine our lives without her. Today, as a young adult, she teaches music, sings like an angel, and gives of her time generously to help others. But our love for her would not have been diminished one bit had the circumstances proven different.

We were reminded powerfully and personally that defending the preciousness of life is never "political." It is fundamental to our faith and to our worldview. We can never remain silent!

My encouragement, then, is simply this: Whether your audience consists of millions of people or just a few, never tire of communicating, in word and deed, the Truth in love.

"And let us not lose heart in doing good, for in due time we shall reap if we do not grow weary." Gal. 6:9

Bill Reitler


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