A major impact in any fundraising communication is saying, "thank you!"
It's too often neglected in strategy and in implementation.
I recently received an example of an excellent "thank you" from an organization I support--not just financially, but as a volunteer for the past 22 years. They have never taken me for granted--and this recent letter is proof of that.
Just a few notes! The letter is a monthly "form" letter, obviously personalized. It's thanking me for my monthly contribution. For additional "wow" factor they could have acknowledged my contribution as a volunteer advocate. But that's only a suggestion, not a critique.
I hope my notes are helpful!
Evelyn Gibson
Ambassador Advertising Agency: We Connect. Ministry and Media.
Comments
When something wows Evelyn Gibson - I want to know and learn do likewise. Great insight and your notes are definitely helpful! Thank you!