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SEO Keeps Changing!

Do you ever feel overwhelmed by the search results you get? Bing certainly thinks people do. That is exactly what led to their latest marketing push to become the "decision" engine...not just a search engine.


The main idea? Without a relationship to the actual search term, the results can be far-fetched, overwhelming and useless. Basically, it's a direct attack on Google's main 'value' to provide the most relevant results each and every time a user hits "search."

So what's next for the sparing Search Engines? Google rolled out +1!

Google +1+1 is basically Google Search's version of a "like" from Facebook. The reason? Google put it like this: "Relevance is about relationships as well as words on a webpage."

Of course, users need to create a Google profile to participate. Still in the experimental phases (yes...you can join the experiment if you'd like), +1 will be changing the game for SEO--the only question is to what degree it will change!

If you've been in SEO long...you know this isn't a significant change to the way SEO works. With hundreds of factors in the algorithm, variables and weights changing all the time, adding another known element to the equation can actually be encouraging.

Carolyn Kim
Ambassador Advertising Agency: We Connect. Ministry and Media.

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