Insights

Just back from a week vacation with my children at Hume Lake in the Sequoia National Forest . . . someone said that if you return from a vacation as happy as you left, then it was a good vacation.  Mine was pure joy.

I'm so thankful for the opportunity to have enjoyed leisurely days with my children riding bikes around the lake, gazing at the magnificent stars in the clear night sky and marveling at the majesty of the Sequoia trees. 

As I look at the pictures we took of the incredible Sequoia trees though, I wonder . . . beyond building happy family ...

It's all too easy to be whisked into the world of online advertising with Google Ads or Facebook or some other platform. Entering a few words, putting in a target URL and selecting demographics happens quickly. And then, Wa La--your Ad is live!

But here's the question: Have you been successful?

It's impossible to answer that question if the first step in your advertising adventure was skipped--setting the goals. Without goals, picking Ad phrases, URLS and demographics is easy--because there's no measurement or guide. But when you narrow in on what you're doing, your Ad ...

An aspect to SEO that you might not have considered before is speed.

When you think of an internet user, if they come to your site and are forced to wait for images and other engagement object to load before being able to browse, they'll likely bounce. Search Engines don't want to be pointing to sites that lead to high bounce rates and unsatisfied users. So the faster your site is, the happier your user is and the more Search Engines like your site. It's really that simple.

Earlier this year Google announced some changes to the ...