Insights

"The single biggest problem in communication is the illusion that it has taken place."

--George Bernard Shaw

Shaw's quote is #1 in my personal list of communication "myths"; that somehow because I said it, wrote it, and/or sent it-I've actually communicated successfully. 

Of everything you receive in a day-how much of it do you do anything about?  How much of it is "spamed!"

#2:  because it was sent, it's been read

When will you get around to reading what's in today's "in-box?"  How much of it will you delete without reading it at all ...

Getting a story placed in the media takes a lot more work than a press release. Basically, a press release is like a match for a candle...you've got to have a well formed, solid, strategy that the press release ignites.

A basic tenant to remember for media placement is that the journalist is not your co-worker. It's not their job to run your story...so make it as easy as possible for them. Give them the facts, the graphics, the angle, the relevancy (what makes it useful for their paper/blog/magazine/program...not just why it ...

Our original goal of Amb-OS was to deliver quality programming to US stations via a highly reliable system.  The AMR-100 does just that, providing radio facilities a satellite receiver which functions as an FTP server on their local area network.  This design is perfectly suited for most of the US, but is limited in performance by the ability for a station to "see" the satellite Amb-OS and other Christian Radio Consortium members are using.

Now, however, that limitation will soon disappear as the AMR-100 will be able to be deployed anywhere in the world that has Internet access.  For many ...

Last night, I was listening to a podcast which was, in passing, discussing Apple's marketing brilliance. The host pointed out a universal truth about which Apple is keenly aware (and smartly utilizes): People are moved to action by three basic elements...

1) A sense of Anticipation
2) A sense of Urgency
3) A sense of Exclusivity

It occurred to me that as we think about fundraising campaigns, these three elements should be kept top of mind.

1) Talk about upcoming events on air (and in direct mail, email, etc.), building a sense of anticipation. If there's a special ...

I found out recently I'll be a grandfather for the very first time. Subsequently, pictures of my little granddaughter, still in the womb, landed on Facebook. Seeing that image was nothing short of overwhelming.

It's no surprise, then, these days have been filled with reminiscing. In some strange sense, I'm envious of the rich time my daughter and her husband will have with this little girl. I fondly reflect back on the seemingly endless nights reading bedtime stories to my children.

It always amazed me then, as it does now, how often they'd choose the very ...