Insights

Have you ever gotten a pep-talk from a pastor, sports coach or team leader?  Their words are encouraging, inspiring, helpful.  We leave the conversation more energized than when we came.  We're ready to take on the world!

Some creative people, like me, don't need a "pep-talk."  They need to be scared into creativity.  No, I'm not talking about a shouting "surprise!" when they turn the corner or insisting they watch the latest horror film.  Please don't do that.  This is what I mean:  Whether it's writing, drawing, planning or producing -- creative people need to ...

Simply being online isn't enough anymore. Strategy, planning and implementation are the keys to success for your online communication goals.

At Ambassador, we know the challenges you're facing and want to help equip you to excel in your Social Media and Search Engine Optimization efforts. That's why we're offering webinars designed to give you the tools you'll need!

SEO 101 - Being Found Online

Not sure what SEO is or why you should care? Then make sure you join us for this webinar! You'll discover the value SEO brings to your organization and learn the ...

As ministries and stations continue to optimize Facebook, the launch of "Facebook Deals" will be something you should know about. Potentially a rival to things like Groupon, as of today "Facebook Deals" are available in Atlanta, Austin, Dallas, San Diego and San Francisco --If you're in one of these cities, you can start seeing how Facebook Deals work! (more cities will continue to be added soon no doubt).

Facebook is leveraging their 500 million users, allowing deals to be sent via email and appear in users' news feeds (people must opt in to this). An interesting note is that ...

If you think of the youngest as 16 and the oldest  as 31, you're in the millennial neighborhood.  As a group, they're identified as much by their use and familiarity with communications, media and digital technology as they are with their age.

You've read the surveys--and if you haven't--here's a recent, seemingly credible one from Archive, reporting on giving patterns of this emerging and highly sought after group of donors.

They're more likely to. . .

• give in small increments (less than $150) to many organizations
• give on-line
• respond to a personal ask
• give because of ...

You've seen things like this before…it's the little envelope at the top of articles, blogs, etc. that lets you easily and quickly email the page to your friends. As of today, Facebook has launched a "Send" button. But this button, as you would have guessed, does more than the previous email icons you've seen.

The all new "Send" button will allow you to send the link to your friends via Facebook messages, post it to a Group, or even email it to an individual. This is just one more way that Social Media is going to ...

Today, we don't need a big film crew to produce a video . . . It's easy to capture, edit and share videos within minutes on our smartphones! The problem is that most people don't know how to make a video worth watching! 

While at the Christian Web Conference/Imagination Summit this last weekend, I heard speakers from Cisco, Apple, Stanford and Biola University share about the future of the internet, social media and video technology.  Although we are in the midst of rapid change, I was reminded that there are some basic principles that we must not forget!  This ...