Insights

Judy. . .happy birthday!

You're going before me (just barely!) into the 70s in this "long obedience in the same direction" of which you are the epitome!

Competence through struggling for excellence.
Compassion by confronting suffering.
Patience through quiet service.

In this next decade we finally get to "be" what we've wanted to grow up to be!  Quite a challenge before us, isn't it?

In her little book, "Dream Big" Olivia says:
"Nobody can be exactly like me.  Even I have trouble doing it!"

Happy birthday, my friend.

Decading with you. . .Evelyn!

For Judy Butler of Joni and ...

You're probably aware by now that Search Engine Optimization (SEO) takes a great deal of intentionality. You plan, strategize and refine your website to be the best site possible.  And the goal is to have search engines understand, index your site and direct traffic to you.

A great way to assist this process? Make sure your site has an XML sitemap.

You may be thinking, "We've already got a site map and users are able to easily access it." That's great! But this is a different kind of map. What most people generally refer to as a ...

It's what we all want, isn't it? We want to see our organization, station, or ministry reap all the benefits social media can offer. We hear of the big success stories from organizations like Cocoa Cola, Starbucks, Toyota, and Unicef. Now the question that's flooding conversations from top management down is "how do we optimize our Social Media impact?"

The answer? Integrate it into a holistic strategy.

When a new tool comes for communication, there's a feeling of not wanting to be left out. We saw that with direct mail, email, websites and now social media ...

At the start of the NRB Research Symposium, Robert McFarland shared a great piece of insight that framed the rest of the time. We're hearing of "crisis" all the time--economically, geographically, organizationally. The Chinese symbol for "crisis" is composed of two characters--Danger and Opportunity. People are leaving the Church, ministries are facing lay-offs, donors are dwindling and policies are threatening religious freedom. But this danger is coupled with more opportunity to reach generations than ever before. When all was said and done, I was floored by the potential available for Christian Media today!

As my fellow attendees will probably ...

My son's 8^th grade graduation is tonight - hard to believe.   It really just doesn't seem possible. 

As my melancholy heart considers the close of one chapter in my young son's life and the dawn of a new season, I learned of the grave condition of John Wooden, legendary UCLA basketball coach.  He's now 99 years old.  He was admitted to the hospital this week due to dehydration.  

Recalling my days of watching UCLA basketball as a Bruin undergrad, it was there when I first learned of the legendary Coach Wooden.   Though he had long retired ...

If you're serving up donuts, count me in!  Make it a chocolate splashed old-fashioned.

Friday is National Donut Day and the "Donut Girls" were women of the Salvation Army.  They didn't create the first donut, but they popularized the serving of "coffee and donuts." It was part of their effort to "bring a bit of home" to U.S. troops serving in France during World War 1.

Here at Ambassador every Friday is Donut Day! 

It's not a pretty sight when Jim Sanders drives into the parking lot with the "weekly dough" and a drooling staff runs ...