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Serving as many ministries and station partners as we do, seems like there is always something to report. Here's the latest!

Reflections from an NRB Sophomore

My first job as a high school student was at the local grocery store.  Usually hands-on in the market's coffee kiosk, I enjoyed the days when I got to write and announce in-store intercom messages—usually a reminder for customers to "Be sure you grab coffee while you're shopping!  We're located at the southwest end of the store!"

There was even one time I wrote a rap for Frappuccino's ("Yo, Safeway shoppers / Listen to what I have to say / The news I'm gonna share is 'bout to make your day / From three 'til five this ...

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Blog Review | Parables: The Mysteries of God's Kingdom Revealed Through the Stories Jesus Told


**Feel free to use this blog review at your own site!  And, let us know when you do (just email Evelyn@ambaa.com), so we can link to you on social media!


"Dim lighting.

The pulpit is totally gone, replaced by a stage and screen.

The key staff people are those whose main task is directing

the drama team or film crew.

Telling storiesmore hospitable, more meaningful,

more genteel than brute facts or unambiguous truth claims.

Tell a story.  Jesus did it."

And in the opening pages, John MacArthur holds no punches in setting the tone for what he ...

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Growing Media Use

We've started a series of blogs which will present and then analyze results from Ambassador's commissioned study on the value of Christian radio.  Our partner in the study, Edison Research, annually has presented survey results (with Arbitron) of general media consumption.  Today, two slides will present insight on radio's piece of the media market.

For many years, there was a fear that on-line and mobile media consumption would erode the audience for traditional broadcast facilities.  However, the slide below indicates that the total time spent listening has actually grown in the last 10 years.

Time Spent

It's hard ...

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Radio Rules!

  • Tuesday, November 26, 2013
  • Jim Sanders
  • News

In the spring of 2013, Ambassador commissioned Edison Research to help us ascertain the value that constituents place on radio.  Ultimately, our goal was to use this data to then help ministries with the value they should place on radio.

We chose Edison Research because they’ve conducted annual studies with Arbitron on patterns of media consumption (The Infinite Dial).  We’re going to highlight slides in the weeks to come, but if you’d like to see the whole Ambassador project, you can view the study here.  For our study, Edison spoke with 1,000 people, half were currently ...

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Connecting YOU with Ministry Leaders!

on-air-interviewPrivileged to serve ministries and speakers that impact the Kingdom, Ambassador is ready to help connect these leaders with your station!

We'll bring you interview opportunities, breaking news statements and more...it's just one more way we're wanting to serve you and your listeners! We'll work directly with your program host or coordinator with all the details, so it's easy on your end and rewarding for your audience!

From current events to commenting on cultural issues your listeners are facing on a daily basis, speakers like Chuck Colson, Dennis Rainey, Jim Garlow, and others are ...

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SEO Keeps Changing!

Do you ever feel overwhelmed by the search results you get? Bing certainly thinks people do. That is exactly what led to their latest marketing push to become the "decision" engine...not just a search engine.


The main idea? Without a relationship to the actual search term, the results can be far-fetched, overwhelming and useless. Basically, it's a direct attack on Google's main 'value' to provide the most relevant results each and every time a user hits "search."

So what's next for the sparing Search Engines? Google rolled out +1!

Google +1+1 is basically Google Search's version ...

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