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News & Insights

With 50 years of experience, we "get" that things are always changing! That's why we've dedicated a section of our website to provide the very latest information about the speakers and ministries we serve--and about us, too. Come take a look at "what's new"--or use the sidebar options to take a deeper look at areas of particular interest. In case you wonder what we think, we've dedicated a space for commentary (including guest posts). And take a look at who's been to Ambassador lately in our own version of the Greenroom!

“God’s Redeeming Story”

ChristmasIt was a hard Christmas that year. We lost my grandma and my aunt both within a few months of each other. And then it was Christmas time.

We were supposed to decorate the house, get the tree, go shopping, sing the carols, be merry and bright.

But we weren't. We were sad, broken and grieving. In the season of warmth, I felt cold and alone.

How odd it was to have the world swirling with happiness and Christmas tidings all around my inner nucleus of quiet.

But even still, God was there. That's Max's message in ...

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A Mercy Christmas

ChristmasChristmas, for many, is about a time of second chances. A time of redemption, restoration and reconnection.

That was true for me several Christmases ago. I felt removed from my faith just a little due to the circumstances life was throwing at me. I felt down and wondered if God really remembered me amidst the hustle and bustle of the season.

Until Christmas Eve. I was singing - along with everyone else - in the service and don't really know how to explain the sensation that came next. But the worship experience was amazing. It felt like heaven was singing with ...

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The Promise of Christmas

With all the busyness that surrounds the holidays--shopping, parties, decorating--it's no wonder so many people lose sight of (or never find) the true meaning of Christmas. 

So what ways can you help your listeners minimize distractions and redirect their focus, especially during this season?  Encourage them to read and study God's Word everyday. And of course, tune in to "Grace to You®." JesusIn fact, this month by doing the latter, you'll accomplish the first. 

Starting this week on "Grace to You®," John MacArthur shares How to Get the Most From God's Word (airing 12/2-13 ...

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Stories Behind the Songs and Traditions

God rest ye merry, gentlemen, let nothing you dismay,
Remember Christ our Savior was born on Christmas Day;
To save us all from Satan's power when we were gone astray.

O tidings of comfort and joy, comfort and joy;
O tidings of comfort and joy.

This is probably one of my most favorite Christmas carols--primarily because the good news of Christ's birth was to bring "comfort and joy."  But finding out the real meaning behind the words "rest" and "merry" made it all the more special. 

Have I piqued your curiosity?  Then be sure to tune in to ...

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Preparing and Waiting

Ever realize how much of Thanksgiving is spent preparing and waiting for someone to show up?

Getting the house ready and the preparing the meal . . . followed by waiting for friends and loved ones to arrive.

Particularly at this time of year, I'm reminded of how in our daily lives, we need to prepare and wait for our Redeemer, our Savior.

And, as our hearts are drawn ever nearer to our Savior this Christmas season, Anne Graham Lotz reminds listeners that as the world is unraveling in so many ways, "God's Word is a light - a light for the ...

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Radio Rules!

  • Tuesday, November 26, 2013
  • Jim Sanders
  • News

In the spring of 2013, Ambassador commissioned Edison Research to help us ascertain the value that constituents place on radio.  Ultimately, our goal was to use this data to then help ministries with the value they should place on radio.

We chose Edison Research because they’ve conducted annual studies with Arbitron on patterns of media consumption (The Infinite Dial).  We’re going to highlight slides in the weeks to come, but if you’d like to see the whole Ambassador project, you can view the study here.  For our study, Edison spoke with 1,000 people, half were currently ...

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